Storytelling your business

Hi, I'm Bill Sanders, and man, do I have a story to tell you!

Or...

Hi, I'm Bill Sanders with Company XYZ and I've prepared a report that I'm going to read for you. It includes pie charts and lots of cross references and citations.

Everyone loves a good story. Most do not like meetings at work. Why is that? Why is it that preachers tend to have us when they are telling a story, then lose us when they start preaching? Heck, why did Jesus teach his followers with parables? Because he wanted His audience to stay engaged, and He was on to the power of storytelling.

I promise that your business has a story to tell. You might need a little help identifying the story, then refining how to tell it. Once you have it, though, it'll be the finest communication tool you have.